Ⅰ. Brand Introduction
TaoTronics, a brand of consumer electronics in ZEBAO Group, was founded in Shenzhen, 2011. It mainly focuses on product development, design and sale of Bluetooth earphones, Bluetooth sound bars, LED lamps, mini home appliances, personal health care products, and more. Since its establishment, “Technology Enhances Life” has been the brand value, and TaoTronics has remained consistent in applying the newest technology to product development and innovation, in an effort to provide a superior-quality smart home environment for consumers.
TaoTronics has successfully applied for brand registration in the Trademark Office of China National Intellectual Property Administration with Class 9 trademark registration number: 27902588; Class 11 trademark registration number: 27894571.
Continuous R&D Investment
ZEBAO Group has always adhered to user-centered, innovation-driven, continuous investment in key technology research, product design and development, and R&D team building. From 2016 to 2020, ZEBAO has invested 200 million in RAVPower, VAVA, and TaoTronics, and in total has obtained 54 utility model patents, 744 appearance design patents, and 11 invention patents.
Continuous R&D Innovation
In 2016, Shenzhen ZEBAO Innovation Technology Co., Ltd. established the TaoTronics R&D center in Shenzhen, focusing on the R&D and design of Bluetooth audio, LED lamps, environmental appliances, kitchen appliances and other products; as of the first half of 2020, the company invested 200 million into TaoTronics, VAVA, and RAVPower to aid in the development of new technologies, new products, and new projects. More than 30% of the company’s members are engaged in research and development related work. Our self-innovative products have obtained a total of 54 utility model patents, 744 design patents, and 11 invention patents. Among them, the TaoTronics brand has obtained 65 design patents.
TaoTronics focuses on the user, in order to develop and design products from the perspective of user use, to meet user requirements, and facilitate the user’s life.
Serving More Than 17 Million Users
Quality is at the heart of TaoTronics. By continuously improving product quality and service, TaoTronics has gained the affection and approval of over 17 million global consumers, and gradually increasing our brand influence in overseas markets. In 2016, TaoTronics LED lamps accounted for 40% of the Amazon market, ranking first in the market share. In 2020, the global shipment amount of TaoTronics Bluetooth headsets reached 0.8 billion.
Ⅱ. Brand Culture
TaoTronics takes “Technology Enhances Life” as its brand concept, and continuously introduces new technologies such as “voice control” and “AI smart communication” to build a high-quality smart home environment for users.
Ⅲ. Subsidiary
SUNVALLEYTEK INTERNATIONAL, INC is a wholly owned subsidiary of the listed company ZEBAO Group. It has successfully established RAVPower, the smart-charging brand; TaoTronics, the audio and small home appliance brand; Anjou, the cosmetic and personal health care brand; VAVA, the smart home brand; Boltune, the Bluetooth audio brand; and Sable, the home textiles brand.
Ⅳ. TaoTronics’ History
2011: TaoTronics founded.
2014: Began selling on Amazon in 7 countries worldwide, including the USA, UK, Japan, Germany, and more.
2016: LED lamp market share exceeded 40% on Amazon US.
2017: Started offline distribution in Best Buy.
Unveiled the TT-BA09 with Bluetooth adapter aptX.
2018:Entered the well-known retail chain Walmart.
Unveiled TT-BH22, hybrid ANC headphones.
Launched TT-BH070, Bluetooth neckband headphones with aptX or aptX HD.
Unveiled TT-SK020, 2.1 channel soundbar.
2019:360 brand visual upgrade.
Returned to the Chinese market, established official flagship stores for TaoTronics on Tmall and JD.com.
Cooperated with Hungarian operator MediaMarket.
Unveiled TT-BH041, wireless headphones with AI phone call noise cancellation technology.
Launched TT-BH079, true wireless stereo earbuds with AI phone call noise cancellation technology.
Unveiled TT-B046, wireless stereo headphones with hybrid ANC technology.
2020:Utilized Elevoc Vocplus® AI noise reduction technology.
Began offline distribution on e-mart, South Korea; Bemol, Brazil; and Musica, South Africa.
Utilized Elevoc Vocplus® AI noise reduction technology to provide consumers high-quality headphones.
Unveiled TT-BH080, TWS earbuds with AI smart voice control.
Unveiled TT-BH090, wireless stereo headphones with hybrid ANC technology.
2021:Unveiled TT-BH099, hybrid active noise cancelling TWS earbuds, up to 35dB noise reduction.
TT-BH097 was invited to participate on a Japan MBS television program.
Ⅴ. Product Architecture
TaoTronics brand covers the small home appliance market, with LED lamps, Bluetooth headphones, Bluetooth soundbar, personal health care products, and more.
Ⅵ. Service
TaoTronics promises a 7-day return and a 12-month warranty for users who purchase TaoTronics products. TaoTronics does not provide repair services, only product replacements.